We write about what we do.
Practical tips, notes from the trenches, stories from trainers using PocketCoach.
Client work
How to measure client progress: metrics that motivate and data that tells the truth
Weight isn't the only metric. And a client who 'doesn't feel progress' might be making it — they just can't see it. How to set up measurement that works for both of you.
July 1, 20269 min readInsights
Time management for personal trainers: how to stop working 60 hours a week
Trainers lose hours to admin, communication and planning. Here's how to stop it.
June 25, 20269 min readInsights
How to measure client progress in practice: setup, tools and routine
Knowing what to measure is one thing. Actually running it as a routine for every client is another. A practical guide to setting up progress tracking that sticks.
June 22, 20269 min readBusiness
How to choose personal trainer software (a checklist without the marketing noise)
The market is full of tools with near-identical marketing. Here's how to choose based on how you actually work, not the loudest landing page.
June 20, 202610 min readBusiness
Personal trainer taxes in 2026: a freelancer's guide without an accountant
Self-employment, trade licence, VAT, flat-rate or actual expenses — what applies to personal trainers in 2026.
June 18, 202610 min readProduct
Software for online coaches: what actually matters when choosing
PDF programs and WhatsApp check-ins don't scale. A concrete list of features online coaching needs — and why.
June 18, 20269 min readOnline coaching
Online coaching in 2026: how to start, what you need, and how to get your first clients
Online coaching is growing faster than brick-and-mortar gyms. But starting without structure means quitting after three months. Here's a concrete plan.
June 17, 202611 min readProduct
Moving from Excel to trainer software: a step-by-step transition
How to migrate clients, programs and payments without disrupting operations — and why doing it gradually beats doing it all at once.
June 15, 20269 min readBusiness
How to invoice personal training services (self-employed)
A walkthrough of trainer invoicing — required invoice fields, packages vs. single sessions, and automating it without errors.
June 12, 20268 min readCoaching
How to build a training plan for a beginner: what coaches need to know
Beginners have specific needs that experienced trainers easily overlook. Here are the principles that work.
June 10, 202612 min readBusiness
How to manage clients as a personal trainer (without spreadsheet chaos)
A practical system for client profiles, communication and follow-up — from the first consultation to long-term collaboration.
June 10, 202610 min readClient work
How to run a first consultation with a new client: process, questions, and what to write down
The first meeting decides whether a client stays for six months or leaves after three sessions. Here's a concrete process that works.
June 3, 202610 min readBusiness
How to get your first 10 clients as a personal trainer: a step-by-step guide
The first ten clients are the hardest. No reviews, no portfolio, no references. Here's what actually works.
June 2, 202611 min readBusiness
How to price your coaching so work stays enjoyable, not stressful
A pricing guide for personal trainers. From hourly rates to packages — what works and why.
May 12, 202610 min readInsights
5 things trainers with high client retention do differently
A look at trainers who keep clients for 12+ months. The common denominator isn't price or location.
May 6, 20268 min readProduct
What we shipped in Q1 2026: client app, push notifications and Stripe billing
Web push, the client app, automated session reminders, Stripe billing. Here's the full picture.
April 28, 20267 min readEngineering
Designing the client app for people who don't want a phone in the gym
Three principles that drove the client side of PocketCoach.
April 22, 20266 min readInsights
Why modern tools aren't a luxury for personal trainers anymore
Spreadsheets and SMS stopped scaling. Here's what a coach's day looks like in 2026 and where the hours disappear.
April 15, 20269 min read